Brand strategist Professor Mentor Brand communication  Subversive

Brand Communication Subversive Brand strategist Professor Mentor

Hello. I’m Carlos de la Guardia.

Welcome to my website.

The purpose of this space is twofold:

- To share ideas, experiences, and knowledge about strategic brand communication planning.

- To be a relevant reference for professionals responsible for brand communication — the ones I like to call Brandidos.

I'm a subvesive strategist and communicator, specialized in identifying challenges, designing alternative courses of action, and contributing to their resolution — always through the lens of brand strategy and communication.

My academic background, professional experience, and the projects I’ve been involved in and led in strategic brand communication have helped me develop the ability to see what others don’t.

Thank you for your time. I hope you find my ideas interesting, challenging and stimulating.

Speaker and Mentor

"I turn complexity into simplicity

simplicity into efficiency,

efficiency into profit,

and profit into elegance."

– John Maeda

Driven by a passion for capturing unique personalities in stunning images
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“The strategy is to create a unique and valuable position, involving a different set of activities.”

– Clayton Christensen

"No encontramos soluciones verdaderas hasta que hacemos las preguntas correctas."

– Albert Einstein

I aim to share with you subversive ideas

 I want to share with you what I share with my students in the field of strategic brand planning: Ideas, challenges and subversive thinking.

Yes, it is a technical discipline. Strategic brand communication planning is the process of selecting the most compelling message — one that promises the brand’s superiority in fulfilling a specific need. Strategic brand communication planning means making a different, relevant, and motivating promise — one that the brand can consistently deliver.

I only wish that the experiences that I will share will be interesting, challenging and worth your while. My purpose is to use Brandidos (the blog) to spread the importance of strategic brand communication planning as a discipline for reinforcing brand value. 

 

I help make brands more competitive

Works

A brand is an attractive promise fulfilled and well fullied.

Stakeholder satisfaction boosts company profits.

The quality of the relationship of the company’s stakeholders with the brand is defined by the quality of brand’s communication.

Mentoring

Keynote speeches

workshops

"Knowledge is not something you possess,

but something that is shared."



– Albert Einstein

Brandidos

Brandidos is my blog. I aim to spread the importance of strategic brand communication planning as a discipline for reinforcing brand value.

In this section, we'll explore the technical concepts of strategic brand communication planning and reflect on brands and their campaigns to draw conclusions and lessons learned. This is the same approach I take in my classes.

To be continued

Accede al blog de Brandidos

What my colleagues say about me

"For more than 2 years, Carlos led key projects such as employee portal and clusters. His strategy, rigor and passion energized internal communication, improving the work climate and the business relationship."
FRAN RAMOS MARTOSMarketing and sales consultant
"Carlos combines knowledge, rigor and passion unique in the industry. He shares real experiences, successes and failures, helping to face challenges with seriousness. Great teacher, exceptional professional and admirable person."
Luis Alfonso TejadaCreative brand strategist
"I have known Carlos for 14 years, when he started as a professor in the DCEI Master at UAB. His expertise in business communication, strategic planning and brand management, have been recognized as “excellent” by students and collaborators."
Francisca MoralesProfessor and coordinator
"I have worked with Carlos de la Guardia at Euncet Business School, where he taught classes in English in the part-time International Master in Business Administration, aimed at students with professional experience. He stands out for his experience, academic rigor and excellent methodology, being constantly recognized as one of the best teachers."
Josep TorresProfessor