My
experience
Brand strategist · professor · consultant
Agencies and consultancies
I have worked for
Managing Partner
Managing Partner
Global Director of Strategic Planning
International Director of Strategy and Customers
Global Account Director & Planner
Board Member and Chief Executive Officer
Planner and International Account Manager
International Accounts Director
Account Executive
Agencies and consultancies
I have worked for
Managing Partner
Managing Partner
Global Director of Strategic Planning
International Director of Strategy and Customers
Global Account Director & Planner
Board Member and Chief Executive Officer
Planner and International Account Manager
International Accounts Director
Account Executive
Brand strategist in advertising agencies
I started as an altar boy, and I have been a parish priest, a bishop, and a cardinal — working on local, international, and global projects.
This rich experience has provided me, always from the perspective of branding, with the knowledge and practice of how to influence the behavior of a given potential market, whether the project is local, international, or global, and whether it targets internal or external audiences.
I have been directly involved in the planning of brand messages in major campaigns, as well as in the analysis of target audiences, markets, stakeholders, and so on.
I carry out diagnostic processes to identify opportunities for growing a brand’s value.
I have designed communication strategies for the creation of new brands in several markets. I have also managed teams of other planners, and together we have developed global communication platforms to be implemented locally.
Acknowledgments
It has been an interesting intjourney , and I am grateful for the patience they have had with me.
As a professor and speaker
There are many who know much more than I do. For my part, I excel at making what is unknown or seemingly overly complex accessible. I have the knowledge needed to make brand communication strategies attractive to your audience. I have been involved in consumer behavior analysis, brand image research, and all kinds of studies to understand the market and competitors, in order to craft competitive strategies.
This is what I teach at the university in undergraduate and graduate programs, at chambers of commerce for small business owners, and in in-company training programs. And I am good at it. I say with humility that my students’ evaluations bear this out: they consistently find my classes useful, interesting, and challenging, and they feel that learning with me is stimulating and effective.
Hence this website and the Brandidos community. I’m sure there are more Brandidos out there than just those I have in class.
When things are told — and told well — just about anything can become fascinating.
Educational institutions
I collaborate with
As a consultant
I’ve worked closely with companies across diverse industries and complex challenges. As a consultant, I’ve strengthened the bond between brands and their internal and external audiences by applying proven strategic brand communication frameworks that drive real results.
I own and run two consulting projects:
- Brandgineering, dedicada a la estrategia de comunicación de la marca a audiencias externas
- Internal Branding – dedicated to the strategic planning of internal communication.
Mostly for SMEs, I’ve assessed and redesigned communication programs—both internal and external— to generate efficient strategies and delivered tangible improvements. The outcomes speak for themselves.
The truth is, there are many common denominators across different categories and markets. There is a core body of theory, and situations often follow familiar patterns. Some might call having insight into these patterns a “clinical eye”; I prefer to call it good judgment and sensitivity.
Managing Partner
Managing Partner
Managing Partner
Managing Partner
My academic background
It all started when I discovered critical thinking in high school. Since then, I have directed my academic training toward building a solid foundation in brand communication, with the goal of keeping brands close to their consumers.
I have had magnificent professors who were committed to their students’ learning and were great experts in their subjects. Their dedication was such that I eventually became a professor myself, teaching my students how to learn so they can become better professionals — just as happened to me. To all of them, my sincere thanks.
Senior Diploma in Digital Business
PhD in Communication and Advertising
Advanced Management Program (PDD)
Master in Marketing
Diploma in Advanced Political Science in European Studies
B.A. with Honors in History and Philosophy
Ontario High School Diploma
My academic background
Todo empezó cuando descubrí el pensamiento crítico en el colegio. Desde entonces he dirigido mi formación académica a tener una base sólida sobre la comunicación de las marcas para mantenerlas cerca de sus consumidores.
He tenido unos profesores magníficos, comprometidos con el aprendizaje de sus alumnos y grandes expertos en sus materias. Tanto así que, yo me he hecho profesor para que mis alumnos aprendan a aprender y así ser mejores profesionales. Como me ha pasado a mí. A todos ellos, mi sincero agradecimiento.
Senior Diploma in Digital Business
PhD in Communication and Advertising
Advanced Management Program (PDD)
Master in Marketing
Diploma in Advanced Political Science in European Studies
B.A. with Honors in History and Philosophy