{"id":989789,"date":"2025-03-03T08:23:00","date_gmt":"2025-03-03T08:23:00","guid":{"rendered":"https:\/\/carlosdelaguardia.es\/?p=989789"},"modified":"2025-05-29T12:13:35","modified_gmt":"2025-05-29T12:13:35","slug":"bienvenidos-a-brandidos","status":"publish","type":"post","link":"https:\/\/carlosdelaguardia.es\/en\/bienvenidos-a-brandidos\/","title":{"rendered":"Welcome to Brandidos"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"989789\" class=\"elementor elementor-989789\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b9ff3 e-con-full e-flex e-con e-parent\" data-id=\"e0b9ff3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-03bffe2 e-con-full e-flex e-con e-child\" data-id=\"03bffe2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6a3ee 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u200e <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c4d0d6 e-flex e-con-boxed e-con e-parent\" data-id=\"7c4d0d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0adb060 elementor-widget elementor-widget-heading\" data-id=\"0adb060\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0adb060{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e46b2ee elementor-widget elementor-widget-heading\" data-id=\"e46b2ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Welcome to Brandidos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0f0291f elementor-widget elementor-widget-image\" data-id=\"0f0291f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA.jpg\" class=\"attachment-full size-full wp-image-992499\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA.jpg 1920w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA-300x169.jpg 300w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA-1024x576.jpg 1024w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA-768x432.jpg 768w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75bfbd1 elementor-widget elementor-widget-text-editor\" data-id=\"75bfbd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-75bfbd1{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-057abeb elementor-widget elementor-widget-text-editor\" data-id=\"057abeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Blog of Strategic Brand Communication Planning <br><\/b>Welcome to Brandidos, the blog that elevates brand communication to the level it deserves. Here, I will share ideas, insights, and concepts to improve and strengthen brand communication and turn it into a competitive advantage, especially for SMEs, where this discipline remains a pending subject.<\/p>\n<p>Brandidos is the result of decades of professional, teaching, and academic experience in the fascinating world of strategic brand communication. Throughout my career, I have observed how companies, regardless of their size, tend to improvise in an area that requires surgical precision. This blog is born to help close that gap, sharing knowledge, ideas, and strategies that transform communication into an efficient and measurable investment.<\/p>\n<h3>What need does Brandidos aim to satisfy?<\/h3>\n<p>Just because we know how to speak, most of us think we know how to communicate. George Bernard Shaw summed it up accurately: \u00abThe greatest problem in communication is the illusion that it has been accomplished.\u00bb Human communication is like humans, imperfect, inefficient, and improvised in most situations. For this reason, and since the purpose of business communication is to convey a series of messages from an appropriate sender, ensuring that the message is suitable in content and form, to the appropriate audience, at the right time, with the right frequency and intensity to generate the expected reaction from the receiver, it is not something that can continue to be improvised. It&#8217;s very complex.<\/p>\n<p>Moreover, there is the hyperactivity generated by digitalization. \u00abAn abundance of information generates a poverty of attention,\u00bb correctly stated Professor Herbert Simon. The communication noise is growing, and our attention is becoming less intense and less constant each day, so communicating efficiently is not just necessary, it is vital. How to capture the attention of a saturated audience? How to reduce the emotional distance between the brand\/organization and its stakeholders? How to turn messages into actions? These are the things we are going to talk about in Brandidos.<\/p>\n<p>These are some of the challenges that Brandidos will address and that can help you improve your communication skills to enhance your communication abilities and apply them to your brand. From communication techniques on how to prepare an efficient presentation, to technical discussions on, for example, the management of intangible assets in brand strategy design, the relevance of brand positioning and its implementation, and we will delve into the most relevant technical aspects of effective communication. We will talk about the strategic planning of brand communication, with everything that it implies and encompasses.<\/p>\n<p>Brandidos is an honest attempt to convey a message: Almost none of us have been taught to communicate efficiently, and many of us do it daily with intensity. It is proven that the techniques and tools available for communication to leverage the company&#8217;s competitive advantage work and produce optimal results when done correctly. Brandidos altruistically wants to contribute to reducing the steepness of the learning curve and thus increase progress in the science, technique, and art of brand communication.<\/p>\n<p><b>What you&#8217;ll find at Brandidos&nbsp;<\/b><\/p><p>Every 2 weeks, we will dissect essential topics such as: <br>The brand. That great unknown <br>The strategic thinking that supports the brand <br>How to define and connect with the brand&#8217;s target audience <br>The difference between trust, credibility, and reputation and how it affects the brand<\/p><p>&nbsp; <br>The relationship between brand positioning and its value proposition <br>Strategies to maximize brand value. <br>Key concepts to optimize communication investments. <br>Additionally, we will explore real cases, unique insights, and practical tools that you can directly apply to your business. My commitment is to provide you with useful, rigorous, and actionable content. For that, it must be interesting, easy to understand, and even easier to apply.<\/p>\n<p><b>Make your communication your advantage<\/b><\/p><p>Brandidos is not just a blog; it is a space for professionals and companies who wish to transform, from existing knowledge, the communication of their brand into a driver of value generation and growth. No matter your sector or the size of your company: if you have the desire to learn and improve, this is your place.<\/p>\n<p>Thank you for your time, and I hope I have set the right expectations for you to read Brandidos&#8217; posts again.<\/p>\n<p><b>Subscribe now!<\/b><\/p><p>Don&#8217;t let your communication continue to be an experiment. Join Brandidos and receive the keys to communicate with authority, clarity, and results in your inbox. Click here and start revolutionizing your way of communicating today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dc5909 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"9dc5909\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_tablet&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6ef22569 e-con-full e-flex e-con e-child\" data-id=\"6ef22569\" data-element_type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-34ef2b58 elementor-widget elementor-widget-heading\" data-id=\"34ef2b58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">[ Contacto ]<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-33e780a4 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"33e780a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Paseo de Reding 3, <br> M\u00e1laga, \nEspa\u00f1a.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1325e265 vamtam-has-underline-anim elementor-widget elementor-widget-button\" data-id=\"1325e265\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:xxxx@carlosdelaguardia.es\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">xxxx@carlosdelaguardia.es<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-163830f2 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"163830f2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+34601232933\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+34 601 23 29 33<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7051296d e-con-full e-flex e-con e-child\" data-id=\"7051296d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-526436ae elementor-widget elementor-widget-heading\" data-id=\"526436ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">[ Redes ]<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-644044b7 elementor-nav-menu__align-start elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"644044b7\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-theme-underline\">\n\t\t\t\t<ul id=\"menu-1-644044b7\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13465\"><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/carlosdelaguardia-phd-2b42261\/\" class=\"elementor-item\">Linkedin<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-644044b7\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13465\"><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/carlosdelaguardia-phd-2b42261\/\" class=\"elementor-item\" tabindex=\"-1\">Linkedin<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-435e7347 e-con-full e-flex e-con e-child\" data-id=\"435e7347\" data-element_type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4a0ec16b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4a0ec16b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">[ Info ]<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3613177e elementor-nav-menu__align-start elementor-nav-menu--dropdown-none elementor-widget-tablet__width-initial elementor-widget elementor-widget-nav-menu\" data-id=\"3613177e\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-theme-underline\">\n\t\t\t\t<ul id=\"menu-1-3613177e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13489\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/yo-soy-ese-estratega\/\" class=\"elementor-item\">I help make brands more competitive<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-18622\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/que-puedo-hacer-para-tu-marca\/\" class=\"elementor-item\">\u00bfQu\u00e9 puedo hacer para tu marca?<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-3613177e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13489\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/yo-soy-ese-estratega\/\" class=\"elementor-item\" tabindex=\"-1\">I help make brands more competitive<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-18622\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/que-puedo-hacer-para-tu-marca\/\" class=\"elementor-item\" tabindex=\"-1\">\u00bfQu\u00e9 puedo hacer para tu marca?<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4d17256 elementor-nav-menu__align-start elementor-nav-menu--dropdown-none elementor-widget-tablet__width-initial elementor-widget elementor-widget-nav-menu\" data-id=\"4d17256\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-theme-underline\">\n\t\t\t\t<ul id=\"menu-1-4d17256\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-17483\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/mi-experiencia\/\" class=\"elementor-item\">My professional experience<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-17484\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/brandidos\/\" class=\"elementor-item\">Brandidos<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4d17256\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-17483\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/mi-experiencia\/\" class=\"elementor-item\" tabindex=\"-1\">My professional experience<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-17484\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/brandidos\/\" class=\"elementor-item\" tabindex=\"-1\">Brandidos<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3c5f94d1 elementor-nav-menu__align-start elementor-nav-menu--dropdown-none elementor-widget-tablet__width-initial elementor-widget elementor-widget-nav-menu\" data-id=\"3c5f94d1\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-theme-underline\">\n\t\t\t\t<ul id=\"menu-1-3c5f94d1\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-989691\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/preguntame\/\" class=\"elementor-item\">Talk to Me<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-989692\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/la-guarida-de-los-brandidos\/\" class=\"elementor-item\">Brandidos\u00b4Den<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-3c5f94d1\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-989691\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/preguntame\/\" class=\"elementor-item\" tabindex=\"-1\">Talk to Me<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-989692\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/la-guarida-de-los-brandidos\/\" class=\"elementor-item\" tabindex=\"-1\">Brandidos\u00b4Den<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3969ccce elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"3969ccce\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6697628b elementor-widget elementor-widget-heading\" data-id=\"6697628b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2025. Todos los derechos reservados.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69b0868a e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"69b0868a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4855996e elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4855996e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Carlos<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-602c55b8 elementor-widget elementor-widget-heading\" data-id=\"602c55b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00a9 2025<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4fa26035 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4fa26035\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">on the<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7f7c02a1 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7f7c02a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Guardia<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b2ef914 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"1b2ef914\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_tablet&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-15e58d91 e-con-full e-flex e-con e-child\" data-id=\"15e58d91\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b265dcd elementor-widget elementor-widget-spacer\" data-id=\"6b265dcd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-74a2e977 elementor-widget elementor-widget-image\" data-id=\"74a2e977\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/Logo-Carlos-de-la-Guardia-EN-BLANCOLOGOTIPO-DH-FORMATO-COLOR.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-411af6e1 elementor-mobile-align-center vamtam-has-underline-anim elementor-widget elementor-widget-button\" data-id=\"411af6e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:teescucho@carlosdelaguardia.es\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">teescucho@carlosdelaguardia.es<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2985d1f4 elementor-mobile-align-center vamtam-has-underline-anim elementor-widget elementor-widget-button\" data-id=\"2985d1f4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/carlosdelaguardia-phd-2b42261\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-47d61f50 elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget-tablet__width-initial elementor-widget elementor-widget-nav-menu\" data-id=\"47d61f50\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-theme-underline\">\n\t\t\t\t<ul id=\"menu-1-47d61f50\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-17607\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/aviso-legal\/\" class=\"elementor-item\">Legal notice<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-17609\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/politica-de-privacidad\/\" class=\"elementor-item\">Privacy policy<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-17610\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/politica-de-cookies\/\" class=\"elementor-item\">Cookies policy<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-47d61f50\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-17607\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/aviso-legal\/\" class=\"elementor-item\" tabindex=\"-1\">Legal notice<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-17609\"><a 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data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f547dd2 elementor-widget elementor-widget-text-editor\" data-id=\"f547dd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital kit program co-financed by the next generation (EU) funds of the recovery and resilience mechanism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ded8fcc e-flex e-con-boxed e-con e-parent\" data-id=\"ded8fcc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cd2fe4c e-con-full e-flex e-con e-child\" data-id=\"6cd2fe4c\" data-element_type=\"container\">\n\t\t\t\t<div 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