{"id":989573,"date":"2025-01-29T12:45:57","date_gmt":"2025-01-29T12:45:57","guid":{"rendered":"https:\/\/carlosdelaguardia.es\/?page_id=989573"},"modified":"2025-09-09T08:08:06","modified_gmt":"2025-09-09T08:08:06","slug":"ponencias","status":"publish","type":"page","link":"https:\/\/carlosdelaguardia.es\/en\/ponencias\/","title":{"rendered":"Keynote speeches"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"989573\" class=\"elementor elementor-989573\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4359620 e-con-full e-flex e-con e-parent\" data-id=\"4359620\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ce6aadc e-con-full e-flex e-con e-child\" data-id=\"ce6aadc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2a0c617 e-con-full e-flex e-con e-child\" data-id=\"2a0c617\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_tablet&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7a00813 e-con-full e-flex e-con e-child\" data-id=\"7a00813\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fd4eb35 e-flex e-con-boxed e-con e-child\" data-id=\"fd4eb35\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d34d1ca elementor-invisible elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d34d1ca\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Keynote speeches<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59023ce elementor-widget elementor-widget-text-editor\" data-id=\"59023ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I have given dozens or even hundreds of presentations in brand-related forums. I give speeches in relevant forums on the following topics:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be7dd66 e-con-full e-grid e-con e-child\" data-id=\"be7dd66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-575f516 elementor-widget elementor-widget-text-editor\" data-id=\"575f516\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Consumer\/customer brand behavior<\/li><li>Brand Value Proposition Design: Planning Tools<br \/>strategic brand communication<\/li><li>Internal Branding<\/li><li>The brand segments<\/li><li>Brand extensions<\/li><li>Brand equity assessment<\/li><li>Etc<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1ccc41e elementor-widget elementor-widget-image\" data-id=\"1ccc41e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Caros-de-la-Guardia-Ponencias-Horizontal-1024x701.jpg\" class=\"attachment-large size-large wp-image-991516\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Caros-de-la-Guardia-Ponencias-Horizontal-1024x701.jpg 1024w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Caros-de-la-Guardia-Ponencias-Horizontal-300x205.jpg 300w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Caros-de-la-Guardia-Ponencias-Horizontal-768x525.jpg 768w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Caros-de-la-Guardia-Ponencias-Horizontal.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-598d562 vamtam-has-underline-anim elementor-widget elementor-widget-button\" data-id=\"598d562\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/carlosdelaguardia.es\/en\/preguntame\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to Me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>He realizado decenas o incluso cientos de ponencias en foros relacionados con las marcas. Imparto ponencias en foros relevantes en los siguientes temas: Comportamiento del consumidor\/cliente con la marca Dise\u00f1o de la propuesta de valor de la marca: Herramientas de planificaci\u00f3nestrat\u00e9gica de la comunicaci\u00f3n de la marca Internal Branding La marca segmenta Extensiones de marca&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-989573","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ponencias - Carlos de la Guardia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carlosdelaguardia.es\/en\/ponencias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ponencias - Carlos de la Guardia\" \/>\n<meta property=\"og:description\" content=\"He realizado decenas o incluso cientos de ponencias en foros relacionados con las marcas. Imparto ponencias en foros relevantes en los siguientes temas: Comportamiento del consumidor\/cliente con la marca Dise\u00f1o de la propuesta de valor de la marca: Herramientas de planificaci\u00f3nestrat\u00e9gica de la comunicaci\u00f3n de la marca Internal Branding La marca segmenta Extensiones de marca...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carlosdelaguardia.es\/en\/ponencias\/\" \/>\n<meta property=\"og:site_name\" content=\"Carlos de la Guardia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T08:08:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Caros-de-la-Guardia-Ponencias-Horizontal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"821\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/carlosdelaguardia.es\/ponencias\/\",\"url\":\"https:\/\/carlosdelaguardia.es\/ponencias\/\",\"name\":\"Ponencias - Carlos de la Guardia\",\"isPartOf\":{\"@id\":\"https:\/\/carlosdelaguardia.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/carlosdelaguardia.es\/ponencias\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/carlosdelaguardia.es\/ponencias\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Caros-de-la-Guardia-Ponencias-Horizontal-1024x701.jpg\",\"datePublished\":\"2025-01-29T12:45:57+00:00\",\"dateModified\":\"2025-09-09T08:08:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/carlosdelaguardia.es\/ponencias\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/carlosdelaguardia.es\/ponencias\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/carlosdelaguardia.es\/ponencias\/#primaryimage\",\"url\":\"http:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Caros-de-la-Guardia-Ponencias-Horizontal-1024x701.jpg\",\"contentUrl\":\"http:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Caros-de-la-Guardia-Ponencias-Horizontal-1024x701.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/carlosdelaguardia.es\/ponencias\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/carlosdelaguardia.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ponencias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/carlosdelaguardia.es\/#website\",\"url\":\"https:\/\/carlosdelaguardia.es\/\",\"name\":\"Carlos de la Guardia\",\"description\":\"Ponente y Mentor\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/carlosdelaguardia.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ponencias - Carlos de la Guardia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carlosdelaguardia.es\/en\/ponencias\/","og_locale":"en_US","og_type":"article","og_title":"Ponencias - Carlos de la Guardia","og_description":"He realizado decenas o incluso cientos de ponencias en foros relacionados con las marcas. 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