{"id":17,"date":"2024-06-12T14:09:49","date_gmt":"2024-06-12T14:09:49","guid":{"rendered":"https:\/\/fotografo.vamtam.com\/?page_id=17"},"modified":"2025-09-09T08:06:17","modified_gmt":"2025-09-09T08:06:17","slug":"carlos-de-la-guardia","status":"publish","type":"page","link":"https:\/\/carlosdelaguardia.es\/en\/","title":{"rendered":"Carlos de la Guardia"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"17\" class=\"elementor elementor-17\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aab7499 e-con-full e-flex e-con e-parent\" data-id=\"aab7499\" data-element_type=\"container\" data-settings=\"{&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-edd9b83 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" 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class=\"elementor-headline elementor-headline-animation-type-clip\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tBrand Communication\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tSubversive\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tBrand strategist\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tProfessor\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tMentor\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfefb7 animated-slow elementor-hidden-tablet elementor-hidden-mobile elementor-align-center elementor-invisible elementor-widget elementor-widget-lottie\" data-id=\"4bfefb7\" 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data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a67f721 e-flex e-con-boxed e-con e-parent\" data-id=\"a67f721\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d748ee8 e-con-full e-flex e-con e-child\" data-id=\"d748ee8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a727a2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9a727a2\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_tablet&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cdc1099 e-con-full e-flex e-con e-child\" data-id=\"cdc1099\" data-element_type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-02e46e2 elementor-widget elementor-widget-heading\" data-id=\"02e46e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hello. <b>I\u2019m Carlos de la Guardia.<\/b> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-146215c elementor-widget elementor-widget-heading\" data-id=\"146215c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Welcome to my website.\n<br>\n<br>\nThe purpose of this space is twofold: \n<br>\n<br>\n- To share ideas, experiences, and knowledge about strategic brand communication planning.\n<br>\n<br>\n- To be a relevant reference for professionals responsible for brand communication \u2014 the ones I like to call Brandidos. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-80616ab elementor-widget elementor-widget-heading\" data-id=\"80616ab\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-80616ab{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e72da75 elementor-widget elementor-widget-heading\" data-id=\"e72da75\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">I'm a subvesive strategist and communicator, specialized in identifying challenges, designing alternative courses of action, and contributing to their resolution \u2014 always through the lens of brand strategy and communication.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7ef3d5d elementor-widget elementor-widget-heading\" data-id=\"7ef3d5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7ef3d5d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3b5ad9a elementor-widget elementor-widget-heading\" data-id=\"3b5ad9a\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">My academic background, professional experience, and the projects I\u2019ve been involved in and led in strategic brand communication have helped me develop the ability to see what others don\u2019t.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f715d39 elementor-widget elementor-widget-heading\" data-id=\"f715d39\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Thank you for your time. I hope you find my ideas interesting, challenging and stimulating. \n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c23d76f elementor-align-left vamtam-has-underline-anim elementor-widget elementor-widget-button\" data-id=\"c23d76f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-c23d76f{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04b9054 e-con-full e-flex e-con e-child\" data-id=\"04b9054\" data-element_type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a71634a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"a71634a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Speaker and Mentor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63db5c2 e-con-full e-flex e-con e-child\" data-id=\"63db5c2\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e5e17ea elementor-widget elementor-widget-heading\" data-id=\"e5e17ea\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\"I turn complexity into simplicity<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5c677c9 elementor-widget elementor-widget-heading\" data-id=\"5c677c9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">simplicity into efficiency,<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d1b9fcf elementor-widget elementor-widget-heading\" data-id=\"d1b9fcf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">efficiency into profit,<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e4b4deb elementor-widget elementor-widget-heading\" data-id=\"e4b4deb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">and profit into elegance.\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-8eb773d elementor-widget elementor-widget-heading\" data-id=\"8eb773d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>\u2013 John Maeda<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9a4ac5 e-con-full e-flex e-con e-child\" data-id=\"c9a4ac5\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e2a5d elementor-absolute elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"e1e2a5d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;flash&quot;,&quot;_animation_delay&quot;:100,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-mask\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320.67 64c-442.6 0-357.57 384-158.46 384 39.9 0 77.47-20.69 101.42-55.86l25.73-37.79c15.66-22.99 46.97-22.99 62.63 0l25.73 37.79C401.66 427.31 439.23 448 479.13 448c189.86 0 290.63-384-158.46-384zM184 308.36c-41.06 0-67.76-25.66-80.08-41.05-5.23-6.53-5.23-16.09 0-22.63 12.32-15.4 39.01-41.05 80.08-41.05s67.76 25.66 80.08 41.05c5.23 6.53 5.23 16.09 0 22.63-12.32 15.4-39.02 41.05-80.08 41.05zm272 0c-41.06 0-67.76-25.66-80.08-41.05-5.23-6.53-5.23-16.09 0-22.63 12.32-15.4 39.01-41.05 80.08-41.05s67.76 25.66 80.08 41.05c5.23 6.53 5.23 16.09 0 22.63-12.32 15.4-39.02 41.05-80.08 41.05z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-343ba0c e-flex e-con-boxed e-con e-parent\" data-id=\"343ba0c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db4700 elementor-widget elementor-widget-spacer\" data-id=\"7db4700\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae08c34 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"ae08c34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47e292f e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"47e292f\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-636f32a elementor-widget elementor-widget-heading\" data-id=\"636f32a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Driven by a passion for capturing unique personalities in stunning images<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-315d995 vamtam-has-underline-anim elementor-widget elementor-widget-button\" data-id=\"315d995\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/carlosdelaguardia.es\/en\/?page_id=676\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-728dc19 e-con-full e-flex e-con e-child\" data-id=\"728dc19\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-57ad819 e-con-full e-flex e-con e-child\" data-id=\"57ad819\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ccdc6b9 e-flex e-con-boxed e-con e-child\" data-id=\"ccdc6b9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0e98365 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"0e98365\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cThe strategy is to create a unique and valuable position, involving a different set of activities.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f465466 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"f465466\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2013 Clayton Christensen <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-971669e elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"971669e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"No encontramos soluciones verdaderas hasta que hacemos las preguntas correctas.\" <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-69304b7 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"69304b7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2013 Albert Einstein<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-222301e e-flex e-con-boxed e-con e-parent\" data-id=\"222301e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1038192 e-con-full e-flex e-con e-child\" data-id=\"1038192\" data-element_type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-131c164 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"131c164\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;}\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-131c164{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d4b9f31 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d4b9f31\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;}\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">I aim to share with you subversive ideas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92183a6 e-con-full e-flex e-con e-child\" data-id=\"92183a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c89e5 elementor-widget elementor-widget-text-editor\" data-id=\"21c89e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0I want to share with you what I share with my students in the field of strategic brand planning: Ideas, challenges and subversive thinking.<\/p><p>Yes, it is a technical discipline. Strategic brand communication planning is the process of selecting the most compelling message \u2014 one that promises the brand\u2019s superiority in fulfilling a specific need. Strategic brand communication planning means making a different, relevant, and motivating promise \u2014 one that the brand can consistently deliver.<\/p><p>I only wish that the experiences that I will share will be interesting, challenging and worth your while. My purpose is to use Brandidos (the blog) to spread the importance of strategic brand communication planning as a discipline for reinforcing brand value.\u00a0<\/p><p><strong>\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b472e6b e-con-full e-flex e-con e-child\" data-id=\"b472e6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-645da6e elementor-widget elementor-widget-image\" data-id=\"645da6e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1867\" height=\"1100\" src=\"http:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/Quiero-compartir-contigo-estrategia-marca-ENGLISH.png\" class=\"attachment-full size-full wp-image-992141\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/Quiero-compartir-contigo-estrategia-marca-ENGLISH.png 1867w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/Quiero-compartir-contigo-estrategia-marca-ENGLISH-300x177.png 300w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/Quiero-compartir-contigo-estrategia-marca-ENGLISH-1024x603.png 1024w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/Quiero-compartir-contigo-estrategia-marca-ENGLISH-768x452.png 768w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/Quiero-compartir-contigo-estrategia-marca-ENGLISH-1536x905.png 1536w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/Quiero-compartir-contigo-estrategia-marca-ENGLISH-18x12.png 18w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65a9e44 e-con-full e-flex e-con e-child\" data-id=\"65a9e44\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0adcf08 e-con-full e-flex e-con e-child\" data-id=\"0adcf08\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-108e470 e-con-full e-flex e-con e-child\" data-id=\"108e470\" data-element_type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-25f0577 elementor-widget elementor-widget-heading\" data-id=\"25f0577\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">I help make brands more competitive<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-af617d3 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"af617d3\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:100,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Works<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e757d93 e-con-full e-flex e-con e-child\" data-id=\"e757d93\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-364ddfb e-con-full e-flex e-con e-child\" data-id=\"364ddfb\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_tablet&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d151280 elementor-widget elementor-widget-image\" data-id=\"d151280\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/WCarlos-de-la-Guardia-estrategia-y-creatividad.jpg\" class=\"attachment-full size-full wp-image-991373\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/WCarlos-de-la-Guardia-estrategia-y-creatividad.jpg 1080w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/WCarlos-de-la-Guardia-estrategia-y-creatividad-240x300.jpg 240w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/WCarlos-de-la-Guardia-estrategia-y-creatividad-819x1024.jpg 819w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/WCarlos-de-la-Guardia-estrategia-y-creatividad-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b87724b e-con-full e-flex e-con e-child\" data-id=\"b87724b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15707af elementor-widget elementor-widget-text-editor\" data-id=\"15707af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW196910328 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW196910328 BCX0\">A brand is an attractive promise fulfilled and well fullied<\/span><\/span><span class=\"TextRun SCXW32202597 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32202597 BCX0\">.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b055f elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52b055f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3474db elementor-widget elementor-widget-text-editor\" data-id=\"e3474db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW244244282 BCX0\">Stakeholder satisfaction boosts company profits<\/span><span class=\"TextRun SCXW32202597 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32202597 BCX0\">.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-bba1656 elementor-widget elementor-widget-image\" data-id=\"bba1656\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"221\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Stakeholder-felices-conversion-768x221.png\" class=\"attachment-medium_large size-medium_large wp-image-992314\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Stakeholder-felices-conversion-768x221.png 768w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Stakeholder-felices-conversion-300x86.png 300w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Stakeholder-felices-conversion-1024x295.png 1024w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Stakeholder-felices-conversion-1536x442.png 1536w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Stakeholder-felices-conversion-2048x590.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02cd1a elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c02cd1a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee98655 elementor-widget elementor-widget-text-editor\" data-id=\"ee98655\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-ee98655{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4723252 elementor-widget elementor-widget-text-editor\" data-id=\"4723252\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW244244282 BCX0\">The quality of the relationship of the company&#8217;s stakeholders with the brand is defined by the quality of brand&#8217;s communication.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7f82228 elementor-align-justify vamtam-has-underline-anim elementor-widget elementor-widget-button\" data-id=\"7f82228\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7f82228{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc3084 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0dc3084\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0dc3084{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a92615 e-con-full e-flex e-con e-child\" data-id=\"8a92615\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9b7290a e-con-full e-flex e-con e-child\" data-id=\"9b7290a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4c54a2b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4c54a2b\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:75}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1240\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Mentorias-Carlos-de-la-guardia.jpg\" class=\"attachment-full size-full wp-image-991346\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Mentorias-Carlos-de-la-guardia.jpg 800w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Mentorias-Carlos-de-la-guardia-194x300.jpg 194w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Mentorias-Carlos-de-la-guardia-661x1024.jpg 661w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Mentorias-Carlos-de-la-guardia-768x1190.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1366c18 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1366c18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/mentoria\/\">Mentoring<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12977c9 e-con-full e-flex e-con e-child\" data-id=\"12977c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-dbe941b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dbe941b\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:75}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1240\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Ponencias-Carlos-de-la-Guardia.jpg\" class=\"attachment-full size-full wp-image-991347\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Ponencias-Carlos-de-la-Guardia.jpg 800w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Ponencias-Carlos-de-la-Guardia-194x300.jpg 194w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Ponencias-Carlos-de-la-Guardia-661x1024.jpg 661w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Ponencias-Carlos-de-la-Guardia-768x1190.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e3a6545 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e3a6545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/ponencias\/\">Keynote speeches<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bbd0d6 e-con-full e-flex e-con e-child\" data-id=\"8bbd0d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2452c29 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2452c29\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:75}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1240\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Workshops-Carlos-de-la-Guardia.jpg\" class=\"attachment-full size-full wp-image-991348\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Workshops-Carlos-de-la-Guardia.jpg 800w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Workshops-Carlos-de-la-Guardia-194x300.jpg 194w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Workshops-Carlos-de-la-Guardia-661x1024.jpg 661w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Workshops-Carlos-de-la-Guardia-768x1190.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3d06ab2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3d06ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/carlosdelaguardia.es\/en\/workshops\/\">workshops<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94fa32d e-con-full e-flex e-con e-parent\" data-id=\"94fa32d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cd94c90 e-con-full e-flex e-con e-child\" data-id=\"cd94c90\" data-element_type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1fa0c5a elementor-widget elementor-widget-heading\" data-id=\"1fa0c5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"Knowledge is not something you possess, <br>\n<br>\nbut something that is shared.\" \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-bb38eed elementor-widget elementor-widget-heading\" data-id=\"bb38eed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\n<br>\n<br>\n\u2013 Albert Einstein<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7833054 e-flex e-con-boxed e-con e-parent\" data-id=\"7833054\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-980ce98 e-con-full e-flex e-con e-child\" data-id=\"980ce98\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6a8a0ed elementor-widget elementor-widget-heading\" data-id=\"6a8a0ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brandidos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1256e64 elementor-widget elementor-widget-image\" data-id=\"1256e64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Carlos-de-la-Guardia-GUARIDA-BRANDIDOS-819x1024.jpg\" class=\"attachment-large size-large wp-image-991909\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Carlos-de-la-Guardia-GUARIDA-BRANDIDOS-819x1024.jpg 819w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Carlos-de-la-Guardia-GUARIDA-BRANDIDOS-240x300.jpg 240w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Carlos-de-la-Guardia-GUARIDA-BRANDIDOS-768x960.jpg 768w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/Carlos-de-la-Guardia-GUARIDA-BRANDIDOS.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c6408f6 elementor-widget elementor-widget-heading\" data-id=\"c6408f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brandidos is my blog. I aim to spread the importance of strategic brand communication planning as a discipline for reinforcing brand value.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6363ff4 elementor-widget elementor-widget-heading\" data-id=\"6363ff4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\nIn this section, we'll explore the technical concepts of strategic brand communication planning and reflect on brands and their campaigns to draw conclusions and lessons learned. This is the same approach I take in my classes.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d996b56 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d996b56\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_tablet&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a051e09 elementor-grid-tablet-1 elementor-grid-4 elementor-posts--align-left elementor-grid-mobile-1 elementor-posts--thumbnail-top load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"a051e09\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:57,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns&quot;:&quot;4&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-992746 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-fashion tag-photography\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/carlosdelaguardia.es\/en\/pensar-es-un-acto-subversivo-que-nos-libera\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/blog-nuevo-carlos.jpg\" class=\"attachment-full size-full wp-image-992748\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/blog-nuevo-carlos.jpg 1920w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/blog-nuevo-carlos-300x169.jpg 300w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/blog-nuevo-carlos-1024x576.jpg 1024w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/blog-nuevo-carlos-768x432.jpg 768w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/05\/blog-nuevo-carlos-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/carlosdelaguardia.es\/en\/pensar-es-un-acto-subversivo-que-nos-libera\/\" >\n\t\t\t\tThinking is a subversive act that liberates us\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCarlos de la Guardia\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 13, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Hello, Brandido. When I explain to my students the concept of positioning and its importance in...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/carlosdelaguardia.es\/en\/pensar-es-un-acto-subversivo-que-nos-libera\/\" aria-label=\"Read more about Pensar, es un acto subversivo que nos libera\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-992089 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-fashion tag-photography\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/carlosdelaguardia.es\/en\/posicionamiento-de-la-marca-como-meter-tu-marca-en-la-cabeza-de-tu-cliente-sin-que-le-duela-ni-te-denuncie\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/blog-carlos.jpg\" class=\"attachment-full size-full wp-image-992245\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/blog-carlos.jpg 1920w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/blog-carlos-300x169.jpg 300w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/blog-carlos-1024x576.jpg 1024w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/blog-carlos-768x432.jpg 768w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/blog-carlos-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/carlosdelaguardia.es\/en\/posicionamiento-de-la-marca-como-meter-tu-marca-en-la-cabeza-de-tu-cliente-sin-que-le-duela-ni-te-denuncie\/\" >\n\t\t\t\tBrand positioning: How to get your brand into your customer's head (without hurting or denouncing you).\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCarlos de la Guardia\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 18, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Hello, Brandido. When I explain to my students the concept of positioning and its importance in...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/carlosdelaguardia.es\/en\/posicionamiento-de-la-marca-como-meter-tu-marca-en-la-cabeza-de-tu-cliente-sin-que-le-duela-ni-te-denuncie\/\" aria-label=\"Read more about Posicionamiento de la marca: C\u00f3mo meter tu marca en la cabeza de tu cliente (sin que le duela ni te denuncie).\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-989789 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-fashion tag-photography\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/carlosdelaguardia.es\/en\/bienvenidos-a-brandidos\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA.jpg\" class=\"attachment-full size-full wp-image-992499\" alt=\"\" srcset=\"https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA.jpg 1920w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA-300x169.jpg 300w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA-1024x576.jpg 1024w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA-768x432.jpg 768w, https:\/\/carlosdelaguardia.es\/wp-content\/uploads\/2025\/03\/BLOG-CARLOA-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/carlosdelaguardia.es\/en\/bienvenidos-a-brandidos\/\" >\n\t\t\t\tWelcome to Brandidos\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCarlos de la Guardia\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 3, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Welcome to Brandidos, the blog that elevates brand communication to the level it is...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/carlosdelaguardia.es\/en\/bienvenidos-a-brandidos\/\" aria-label=\"Read more about Bienvenidos a Brandidos\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-976eadd elementor-absolute elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"976eadd\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To be continued<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ae0f8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"29ae0f8\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-49edd3a elementor-align-center elementor-mobile-align-justify vamtam-has-underline-anim elementor-widget elementor-widget-button\" data-id=\"49edd3a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/carlosdelaguardia.es\/en\/brandidos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accede al blog de Brandidos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58cc476 e-flex e-con-boxed e-con e-parent\" data-id=\"58cc476\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6040327 elementor-widget elementor-widget-heading\" data-id=\"6040327\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What my colleagues say about me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a11fd65 elementor-testimonial--mobile-align-center elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"a11fd65\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositivas\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"For more than 2 years, Carlos led key projects such as employee portal and clusters. His strategy, rigor and passion energized internal communication, improving the work climate and the business relationship.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">FRAN RAMOS MARTOS<\/span><span class=\"elementor-testimonial__title\">Marketing and sales consultant<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"Carlos combines knowledge, rigor and passion unique in the industry. He shares real experiences, successes and failures, helping to face challenges with seriousness. Great teacher, exceptional professional and admirable person.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Luis Alfonso Tejada<\/span><span class=\"elementor-testimonial__title\">Creative brand strategist<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"I have known Carlos for 14 years, when he started as a professor in the DCEI Master at UAB. His expertise in business communication, strategic planning and brand management, have been recognized as \u201cexcellent\u201d by students and collaborators.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Francisca Morales<\/span><span class=\"elementor-testimonial__title\">Professor and coordinator<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"I have worked with Carlos de la Guardia at Euncet Business School, where he taught classes in English in the part-time International Master in Business Administration, aimed at students with professional experience. He stands out for his experience, academic rigor and excellent methodology, being constantly recognized as one of the best teachers.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Josep Torres<\/span><span class=\"elementor-testimonial__title\">Professor <\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f85eb78 elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f85eb78\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-top-left-c\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6152f84 elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6152f84\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-top-right-c\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dea895 elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1dea895\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-bottom-right-c\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a3e49 elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f0a3e49\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-bottom-left-c\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Estratega Profesor Mentor Comunicaci\u00f3n&nbsp;de&nbsp;marca&nbsp; Subversivo Comunicaci\u00f3n&nbsp;de&nbsp;marcas Subversivo Estratega Profesor Mentor Hola. Soy Carlos de la Guardia. Bienvenido a mi web. El prop\u00f3sito de este canal es doble: &#8211; Compartir ideas, experiencias y conocimiento. &#8211; Ser una referencia relevante ante los profesionales que somos responsables de la comunicaci\u00f3n de la marca, a los que yo he&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carlos de la Guardia - Carlos de la Guardia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carlosdelaguardia.es\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlos de la Guardia - Carlos de la Guardia\" \/>\n<meta property=\"og:description\" content=\"Estratega Profesor Mentor Comunicaci\u00f3n&nbsp;de&nbsp;marca&nbsp; Subversivo Comunicaci\u00f3n&nbsp;de&nbsp;marcas Subversivo Estratega Profesor Mentor Hola. 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